A collection of campaigns, content, and creative work that demonstrates my approach to data-driven, audience-focused marketing.
Social Media & Content Strategy
As part of Conifer’s marketing strategy, I participated in university career fairs to increase brand visibility and connect with potential candidates. I supported event setup, represented the brand, communicated available job opportunities, and engaged with students from a range of programmes. These events helped expand our candidate pipeline and strengthened Conifer’s presence within the student community.
Key contributions:
Represented Conifer at university career events
Engaged with students and answered questions about roles
Supported brand promotion and event visibility
Helped increase interest in hospitality and security opportunities
Created digital content to share event highlights on social media
Tote Bag Giveaway Strategy
We engaged students by distributing branded tote bags and directing them to our Instagram page. These are the key results generated through our on-campus activation and accompanying digital campaigns.
nEW FOLLOWERS
SHARES
The campaign strengthened Conifer’s on-campus presence and improved digital engagement, resulting in increased followers, high interaction rates, and strong student interest in available opportunities.
Before
After
Facebook Insights: 90-Day Performance
This dashboard shows the growth in page performance over the last 90 days, including a 378% increase in views and a 35% increase in interactions.
Bringing Ideas to Life Through Video
I created this highlight video to capture key moments from the event and showcase our on-campus engagement.
To bring consistency and clarity to the Ascent experience, I created a dedicated UI library that showcases the core visual elements behind the brand.
This includes an accessible and cohesive system of components, a curated colour palette, and a thoughtfully chosen typeface that reflects Ascent’s identity.
Marketing video
No matter your lifestyle,
Ascent is here to help.
Additional Marketing Materials
Developed targeted email marketing content
Designed a branded company brochure
Created business card designs aligned with brand identity
Produced daily social media posts to drive engagement
Wrote website articles and updates to improve content quality
Designed event flyers and promotional materials
